24 August 2012 - The upcoming grassroots initiative National Zero Waste Week, which aims to encourage householders to reduce landfill waste, has been endorsed by a host of environmentally conscious celebrities, industry leaders and politicians.
Well-known figures include campaigner Peter Tatchell, BBC presenter Alys Fowler and former environment secretary, John Gummer (now Lord Deben).
The initiative was first launched by activist Rachelle Strauss in 2008. This year, the theme of the project calls on all Britons to do “one more thing” to avoid waste going to landfill. It runs from 3 - 9 September.
Other prominent Britons include eco designer, writer and TV presenter Oliver Heath, waste minister Lord Taylor and shadow waste minister Gavin Shuker.
Mr Tatchell urged the public to take part in the scheme with the following comment: “Join the Green revolution: recycle, repair, renovate. It is tough because I already recycle everything but in Zero Waste Week, I am pledging to recycle my own trousers and shoes.”
Details of pledges to do “one more thing” can be found at: MRW.co.uk/ZeroWasteWeek.